“Zsa Zsa: A Life Celebrated” Memorial Tribute

The funeral service for Zsa Zsa Gabor was held Friday, Dec. 30, 2016, at the Church of the Good Shepherd in Beverly Hills. (Photo by Matthew Carey/Special to the Los Angeles Daily News) #SPMGMedia

Dave Chappelle is reportedly making $60 million for his Netflix comedy specials


It’s no joke how much Dave Chappelle is reportedly making on his new comedy special deal with Netflix.

According to The New York Post’s Page Six, the comedian is making a total of $60 million for delivering three comedy specials to the streaming company in 2017.

“Dave was offered $20 million a special,” an unnamed source told Page Six. “Netflix basically has a war chest for this kind of content. Whether it’s a loss or not, Dave Chappelle’s specials will get a lot of press and bring in new subscribers.”

That would place Chappelle’s deal on par with the reported $40 million deal Chris Rock secured with Netflix for two comedy specials.

A Netflix representative told SPMG  Media it doesn’t comment on the financial details of its deals.

The concert specials are Chappelle’s first in 12 years. Two of the specials have already been shot but were never released. The third one will be produced specifically for Netflix. All three are set to release simultaneously in 2017.

The deal follows Chappelle’s hosting debut on “Saturday Night Live” on November 12, which delivered the season’s highest overnight ratings and the best 18-to-49 ratings for the show since 2013.

Chappelle made a huge name for himself while starring on “Chappelle’s Show,” a racially charged sketch show that ran on Comedy Central from 2003 to 2006. Most recently, he’s been trying out new material in an intimate-venue tour.



HIV Bill -AB 2640, authored by Assemblyman Mike A. Gipson (D-Carson) – begins January 1, 2017


HIV bill – signed into law begins January 1, 2017

AB 2640, authored by Assemblyman Mike A. Gipson (D-Carson) aims to stop the spread of HIV and save the lives of people who are at high risk of being exposed by providing information about PrEP and PEP (post-exposure prophylaxis) to high-risk patients when HIV test results are negative.

“It is estimated that one in two black gay men and one in four Latino gay men will be diagnosed with HIV in their lifetime if infection rates continue to rise,” Gipson said in a news release. “This is unconscionable. Women of color and transgender individuals are also among the groups at greatest risk for HIV. We now have effective tools like PrEP and PEP that can help end the HIV epidemic, but that won’t happen unless people know about them. With the passage of AB 2640, we are now doing more to make sure that people know about the resources available to protect themselves.”


Craig E. Thompson, CEO of AIDS Project Los Angeles, which sponsored the bill, stated, “We are extremely pleased that Governor Brown has signed this bill into law. This is one of several proposals the governor has supported to increase information about and the availability of PrEP and PEP, and we thank him for his continued leadership on this issue. AB 2640 is a crucial step toward raising awareness about effective HIV prevention tools, reducing new infections, and ending the epidemic in California.”

For more information on activities with California Assembly Member Mike Gipson, visit http://asmdc.org/members/a64/

Debbie Reynolds, mother of Carrie Fisher, has died

“She’s now with Carrie and we’re all heartbroken,” said Todd Fisher, Debbie Reynolds’ son.

Debbie Reynolds, the Oscar-nominated singer-actress who was the mother of late actress Carrie Fisher, has died at Cedars-Sinai hospital. She was 84.

“She wanted to be with Carrie,” her son Todd Fisher told SPMG Media.

She was taken to the hospital from Todd Fisher’s Beverly Hills house Wednesday after a suspected stroke, the day after her daughter Carrie Fisher died.

The vivacious blonde, who had a close but sometimes tempestuous relationship with her daughter, was one of MGM’s principal stars of the 1950s and ’60s in such films as the 1952 classic “Singin’ in the Rain” and 1964’s “The Unsinkable Molly Brown,” for which she received an Oscar nomination as best actress.

Reynolds received the SAG lifetime achievement award in January 2015; in August of that year the Academy of Motion Picture Arts & Sciences voted to present the actress with the Jean Hersholt Humanitarian Award at the Nov. 14 Governors Awards, but she was unable to attend the ceremony due to an “unexpectedly long recovery from a recent surgery.”

Reynolds had a wholesome girl-next-door look which was coupled with a no-nonsense attitude in her roles. They ranged from sweet vehicles like “Tammy” to more serious fare such as “The Rat Race” and “How the West Was Won.” But amid all the success, her private life was at the center of one of the decade’s biggest scandals when then-husband, singer Eddie Fisher, left her for Elizabeth Taylor in 1958.

Reynolds handled it well personally, but got more tabloid coverage when she divorced her second husband, shoe manufacturer Harry Karl, claiming that he had wiped away all of her money with his gambling. The 1987 novel “Postcards From the Edge,” written by Carrie Fisher, and the film adaptation three years later, were regarded as an embellishment on Reynolds’ up-and-down relationship with her actress daughter. In 1997, Reynolds declared personal bankruptcy after the Debbie Reynolds Hotel & Casino closed after years of financial troubles.

She continued to work well into her 80s, via film and TV work, guesting on “The Golden Girls” and “Roseanne” and drawing an Emmy nomination in 2000 for her recurring role on “Will and Grace” as the latter’s entertainer mother. She also did a number of TV movies, including an almost-unrecognizable turn as Liberace’s mother in Steven Soderbergh’s “Behind the Candelabra” for HBO in 2013. She also frequently did voice work for “Kim Possible” and “Family Guy.”For movie fans, she was always the pert star of movies, TV, nightclubs and Broadway. But to industry people, she was known for her philanthropy, including more than 60 years of working with the organization the Thalians on mental-health care. She was also known for her energetic battles to preserve Hollywood heritage. She bought thousands of pieces when MGM auctioned off its costumes and props, including Marilyn Monroe’s “subway dress” from “The Seven Year Itch,” a Charlie Chaplin bowler hat and a copy of the ruby slippers from “The Wizard of Oz.” Reynolds spent decades trying to get these items showcased in a museum.

Marie Frances Reynolds was born in El Paso, Texas; when she was 8, her carpenter father moved the family to Burbank. At age 16, “Frannie” entered the Miss Burbank Contest, winning in 1948 for her imitation of Betty Hutton singing “My Rockin’ Horse Ran Away.” She was spotted by Warner Bros. talent scout Solly Baiano, who signed her to a $65-a-week contract. Studio head Jack Warner renamed her Debbie — against her wishes, she said.

Reynolds languished at the studio, often having to perform errands such as escorting visitors on tours or addressing envelopes; she appeared in front of the cameras only for a bit part in “June Bride” and then a flashier role as June Haver’s sister in “The Daughter of Rosie O’Grady.”

When the contract lapsed, MGM picked her up at $300 a week. The studio, where she would reside for the next 20 years, first assigned her a role lip-synching Helen Kane’s voice as the original Betty Boop in the musical “Three Little Words.” In romantic musical “Two Weeks With Love,” she used her own voice to put across “Aba Daba Honeymoon,” and she was also given a supporting role in “Mr. Imperium,” starring Lana Turner.

After the studio insisted on her as the romantic lead in “Singin’ in the Rain,” Gene Kelly put her through rigorous dance training, which she admitted she needed. “They took this virgin talent, this little thing, and expected her to hold her own with Gene and with Donald O’Connor, two of the best dancers in the business,” she once told an interviewer. Many years later, “Singin’ in the Rain” was No. 1 on AFI’s 100 Years of Musicals list, and ranked No. 5 in its 2007 list of the greatest American films.

She was 20 when the film opened and her career kicked into high gear. She was next given the female lead in “The Affairs of Dobie Gillis,” co-starring Bobby Van, and segued into another musical comedy, “Give a Girl a Break,” with Marge and Gower Champion.

On loan to RKO, she impressed in the comedy “Susan Slept Here,” with Dick Powell as a screenwriter who must deal with a juvenile delinquent, played by Reynolds, on Christmas Eve. After the film became a hit, Reynolds’ contract was renegotiated. While she was assigned to lackluster musicals such as “Athena” and “Hit the Deck,” the comedies were better, such as “The Tender Trap,” with Frank Sinatra.

And she made a big impression in her dramatic turn as Bette Davis’s daughter in Gore Vidal’s adaptation of Paddy Chayevsky’s “The Catered Affair” (1956).

In 1956, she also starred in RKO’s “Bundle of Joy” (a musical remake of “Bachelor Mother”) opposite crooner Eddie Fisher, whom she had recently married.

“Tammy and the Bachelor,” which featured her million-selling single of the ballad “Tammy,” defined Reynolds and may have limited her to roles as the wholesome all-American type. She went on to play essentially the same part in such films as “The Mating Game” and “The Pleasure of His Company,” with only the occasional tart turn in movies such as “The Rat Race.”

Reynolds had one of the principal roles in 1962’s all-star Cinerama epic “How the West Was Won.” And in the 1960s she remained a star, despite the ho-hum boxoffice performances of  “Mary, Mary,” “Goodbye Charlie” and “The Singing Nun.”

When Shirley MacLaine dropped out of 1964’s “The Unsinkable Molly Brown,” Reynolds got her best chance to shine centerstage in a musical comedy about the real-life woman who went from rags to riches and survived the Titanic sinking. (One of the show’s signature songs, “I Ain’t Down Yet,” became an unofficial anthem for the actress as she survived all the turmoil in her life.

She had two of her best roles in “Divorce, American Style,” directed by Bud Yorkin and co-written by Norman Lear; and the 1971 black-comedy suspenser “What’s the Matter With Helen?” with Shelley Winters.. But her movie roles were slowing down and the actress tried series television; “The Debbie Reynolds Show” lasted only one season on NBC from 1969-70.

In 1973, the actress divorced Karl and discovered she was almost $3 million in debt as a result of his gambling losses. She worked it off by appearing 42 weeks a year in nightclubs and Las Vegas and Reno.

She also established the Debbie Reynolds Professional Studios in Burbank. She went to Broadway in a revival of “Irene,” drawing a 1973 Tony nomination for best actress in a musical, which gave daughter Carrie Fisher one of her first roles. After doing “Annie Get Your Gun” on tour, Reynolds returned to Broadway in a short-lived turn in “Woman of the Year.” She toured with Meredith Willson’s stage musical “The Unsinkable Molly Brown” in 1989, 25 years after the film debuted.

Reynolds appeared in a number of successful exercise tapes for older women, “Do It Debbie’s Way,” and co-authored the autobiography “Debbie, My Life” in 1987.

That same year, Reynolds’ private life was again in the spotlight when Carrie Fisher’s novel “Postcards From the Edge” debuted. The work centered on the stormy relationship between an actress and her showbiz-star mother. Though many were convinced this was a roman a clef, Reynolds laughingly pooh-poohed comparisons with the self-centered mom. (MacLaine, the original choice for MGM’s “Molly Brown,” played the mother in the 1970 film adaptation.)

In 1993, the Debbie Reynolds Hotel & Casino opened in Vegas, where she appeared for most weekends in the showroom with Rip Taylor. The next year she opened her Hollywood Movie Museum in Vegas. Reynolds said she got the idea for the hotel as an afterthought, as she was looking for a permanent home for her collection of movie memorabilia.

Reynolds appeared in a number of films in the 1990s, including the title character in the Albert Brooks comedy “Mother.” She also cameo’d as herself in “The Bodyguard”; appeared in Oliver Stone’s “Heaven and Earth”; and played a mother determined to marry off her son whether he’s gay or not in the 1997 “In and Out.” She also appeared in a broadly comic role as the grandmother in Katherine Heigl vehicle “One for the Money” in 2012.

Reynolds also did voicework for many animated film and TV works, starting with the title character in 1973’s “Charlotte’s Web.” and providing voices for the English version of anime “Kiki’s Delivery Service” and for “Rudolph the Red-Nosed Reindeer: The Movie,” “Rugrats in Paris” and “Light of Olympia.”

In 2005 she won the President’s Award at the Costume Designers Guild Awards “for her collection and conservation of classic Hollywood costumes.” However, a deal for placement of the collection fell through, and Reynolds was forced to auction off most of the collection, which was valued at almost $11 million.

In 1955 Reynolds was among the young actors who founded the Thalians, a charitable organization aimed at raising awareness and providing treatment and support for those suffering from mental health issues; Reynolds was elected president of the organization in 1957 and served in that role for more than five decades, and she and actress Ruta Lee alternated as chair of the board. Through Reynolds’ efforts, the Thalians donated millions of dollars to the Mental Health Center at Cedars-Sinai (closed in 2012) and to UCLA’s Operation Mend, which provides medical and psychological services to wounded veterans and their families.

Reynolds was married to third husband Richard Hamlett, a real estate developer, from 1984-96.

Daughter Carrie Fisher died Dec. 27, 2016; Reynolds is survived by her son Todd, a TV commercial director from her marriage to Eddie Fisher; and granddaughter, actress Billie Lourd.


Janet Denise Kelly for AD 59 Delegate


“I need your vote to serve as an Assembly District 59 delegate. I am ready to be the people’s steward – housing, poverty, economy, education, environment, and youth! Please save the date and tell your family, friends, associations, and congregations in the 59th to vote on January 7th……Your vote matters!” – Janet Kelly

California’s 59th State Assembly district is one of 80 California State Assembly districts.


Saturday, January 7, 2017

9:30am – 12pm

Candidate Speeches begin 30 minutes prior to registration

Advanced Family Medical Care Group, 1201 E. Florence, Ave., Los Angeles, CA, 90001

Convener Information

LoisJean Hill

(213) 706-1247








Meeting Details

Date: Saturday, January 7Candidate speeches begin: 30 minutes
prior to registration

Registration & voting begin:
12pm (election portion begins)

Counting of ballots begin: TBD

Advance family
medical care group
1201 East Florence Ave
Los Angeles, CA, CA 90001

Cross streets: Central Ave

Onsite Phone: (213) 706-1247

Janet Kelly  Assembly District Delegate Statement:

I am Janet Denise Kelly. I have spent my whole life working to be lead through stewardship.  I have more than two decades of accomplishments in the housing and nonprofit sector and have an extreme passion to uplift and empower vulnerable populations.  I began my career in fair housing working to eradicate and resolve violations of housing discrimination and parlayed my fair housing experience into addressing homelessness, implementing community and economic development initiatives, and building affordable housing opportunities.

I am currently the founder and Executive Director of Sanctuary of Hope, an organization that provides housing and education stabilization services for vulnerable Transition Age Youth, ages 16 -25, who are foster care, homeless, or at-risk in South LA and South Bay area.

Prior to Sanctuary of Hope, I was the Chief Operating Officer/Executive Director of People Assisting the Homeless (PATH), one of Los Angeles’ homeless service and affordable housing providers.   I have fostered good relations with the community and received many community service awards including being selected as a 2010 SHero.  I serve on youth service boards, am a member of local, state, and national housing organizations and participate  in economic revitalization activities.  I also served on the Empowerment Congress Central Area Neighborhood Council.

I earned my Bachelors of Arts degree from the University of California Los Angeles and  MBA from the University of Phoenix. Also, I am the loving mother of 4 children.  With my broad experience and commitment to serve the interest of people, I welcome the opportunity to serve as a delegate.

Sanctuary of Hope – Youth homelessness is at our front door. We can strive towards ending it by 2020 as long as we create home communities with resources to make it happen says SOH’s Executive Director, Janet Kelly.



Japan’s Abe pays respects at Hawaii memorials on eve of Pearl Harbor trip

Japanese Prime Minister Shinzo Abe on Monday stopped at several memorials in Hawaii, one day before he visits the site of the 1941 bombing of Pearl Harbor during a trip intended to show a strong alliance between his country and the United States.

Abe made no public remarks and stood in silence before a wreath of flowers at the National Memorial Cemetery of the Pacific, a memorial to those who died while serving in the U.S. Armed Forces.

Abe, joined by two of his Cabinet members, bowed his head before wreaths of white flowers and greenery laid at the feet of stone monuments at Makiki Cemetery in Honolulu dedicated to Japanese who settled in Hawaii in the 1800s.

The crowning event of the trip comes Tuesday, when Abe and U.S. President Barack Obama will visit Pearl Harbor, the site of the Japanese attack 75 years ago that drew the United States into World War Two. Obama, who was born in Hawaii, is spending his winter vacation there.

Abe does not plan to apologize for the 1941 attack but to console the souls of those who died in the war, his aides said this month.

Japan hopes to present a strong alliance with the United States amid concerns about China’s expanding military capability. Japan was monitoring a group of Chinese warships that entered the top half of the South China Sea earlier on Monday.

BREAKING: Carrie Fisher Dead at 60

Actress Carrie Fisher, best known for playing Princess Leia Organa in the original “Star Wars” trilogy, has died at age 60.


Fisher was taken to UCLA Medical Center after reportedly suffering a heart attack on Friday. She leaves behind a daughter, 24-year-old actress Billie Lourd, who released this statement through the family’s spokesman, Simon Halls:

“It is with a very deep sadness that Billie Lourd confirms that her beloved mother Carrie Fisher passed away at 8:55 this morning,” reads the statement.

“She was loved by the world and she will be missed profoundly. Our entire family thanks you for your thoughts and prayers.”

Fisher was born in 1956 in Beverly Hills, California, to singer Eddie Fisher and actress Debbie Reynolds. She attended Beverly Hills High School until she left to act alongside her mother in a Broadway revival of “Irene.” Later, she studied at the Central School of Speech and Drama in London, and was accepted into Sarah Lawrence College to study the arts, but did not graduate.

Fisher starred in the original “Star Wars” film, “A New Hope,” at age 20 in 1977. She continued to play a lead role in the iconic sci-fi series alongside co-stars Mark Hamill and Harrison Ford, starring in “The Empire Strikes Back” in 1980 and “Return of the Jedi” in 1983. She most recently returned to the franchise in 2015, where she reprised her role as Leia Organa — now a general — in “The Force Awakens.”

While finding success with “Star Wars,” Fisher continued her illustrious career on the silver screen in films such as “The Blues Brothers” (1980), “Hannah and Her Sisters” (1986) and “When Harry Met Sally …” (1989), among others.


The actress dated musician Paul Simon starting in 1977. The two had a yearlong marriage that ended in 1984. In between, Fisher was engaged to actor Dan Aykroyd, with whom she starred in “The Blues Brothers.” Fisher later coupled up with CAA talent agent Bryan Lourd, with whom she had her daughter, Billie, in 1992.

Fisher was also a prolific writer, first publishing her semi-autobiographical novel Postcards from the Edge in 1987, about an actress who tries to regain a hold of her life after a near drug overdose. The book was adapted into a movie in 1990 starring Meryl Streep and Shirley MacLaine.


Later, she published a memoir titled Wishful Drinking, based on her one-woman stage show of the same name. In it, Fisher touched on topics from growing up as Reynolds’ daughter, to bipolar disorder, drug addiction and motherhood. She released her latest memoir, The Princess Diarist, in 2016. In the book, she revealed that she had an “intense” affair with “Star Wars” co-star Ford.

Fisher also built a reputation in Hollywood as being a skilled scriptwriter. According to Uproxx, the actress had a hand in polishing scripts for “Hook,” “The Wedding Singer,” and “Sister Act,” among other films.

In recent years, Fisher had become a humorous presence on Twitter, handily commenting during presidential debates and shutting down critics.

A legend of the screen, stage and page, this icon will be deeply missed.


Farewell to Vera Rubin: Badass astronomer and feminist icon


The pioneering astronomer Vera Rubin is known globally for discovering powerful evidence of dark matter in the universe.

But Rubin, who died Sunday at age 88, is also renowned for her passionate efforts to make space for women in the male-dominated field of astronomy.

The astronomer was never awarded a Nobel Prize in physics, despite her ground-breaking work and her supporters’ efforts to highlight Rubin’s achievements to the committee. In fact, no woman has won the prize for physics in more than five decades.

Vera Rubin (neé Connor), was born July 23, 1928 in Philadelphia. She began working in astronomy at a time when no woman had worked inside the Palomar Observatory, a world-renowned research facility in San Diego, California.

Only a few universities even accepted women in their astronomy programs, and virtually none of the nation’s prestigious scientific organizations counted women as members.


Vera Rubin, second from left,  is seen at the NASA Sponsors Women in Astronomy and Space Science in October 2009.

Still, Rubin has said she wasn’t deterred.

She only had to look to her childhood icon, the 19th century astronomer Maria Mitchell, to know the field wasn’t limited to men.

“It never occurred to me that I couldn’t be an astronomer,” she said in a 1989 interview.

Rubin studied astronomy at Vassar College, where Mitchell had taught until 1888. After graduating in 1948, she initially considered Princeton University for graduate school.

But the dean of the Princeton program declined to send her the academic catalogue, explaining that since the school didn’t accept women, there was no point.

The young astronomer persisted, earning a master’s degree from Cornell and her doctorate at Georgetown University. In 1965, she joined the Carnegie Institution’s Department of Terrestrial Magnetism.

Then she took a trip out West. That same year, she became the first woman to officially access the Palomar Observatory as a guest investigator.

Yet the astronomer recalled not feeling completely welcome. Although she was allowed in the building, she couldn’t use any of the urinal-studded restrooms.

“She went to her room, she cut up paper into a skirt image, and she stuck it on the little person image on the door of the bathroom,” Neta Bahcall, an astrophysicist and Rubin’s former colleague, told Astronomy.com earlier this year.

“She said, ‘There you go; now you have a ladies’ room.’ That’s the type of person Vera is,” Bahcall said.

As Rubin was breaking boundaries, she was also revolutionizing our understanding of the universe.

After observing dozens of spiral galaxies by the 1970s, Rubin and her colleague at Carnegie, Kent Ford, discovered that visible mass wasn’t responsible for the rotating the stars. Instead, they found that another force — dark matter — was likely at work.

According to NASA, scientists are more certain of what dark matter is not than what it actually is.

It is not in the visible form of stars and planets, nor in the form of dark clouds of normal matter. It is also not antimatter, which annihilates matter with gamma rays. Dark matter is also not a galaxy-sized black hole.

Whatever it is, scientists estimate dark matter accounts for 27 percent of the universe, compared to just 5 percent for normal matter.

Throughout her career, Rubin examined more than 200 galaxies.

In addition to her work, Rubin advocated for women in science throughout her career, pushing for more women to be employed at the San Diego observatory.

She lobbied continuously to include greater numbers of women in the National Academy of Sciences, whose members are among the top researchers in their fields. She also successfully helped dismantle the men-only policy at the Cosmos Club, a historic social club in Washington, D.C., whose members work in science, literature and the arts.

Whenever she came across a conference agenda that included few or no women speakers, she would call up the organizers and “tell them they have a problem and need to fix it,” Bahcall told Astronomy.com.

On Monday, following news of Rubin’s death, Bahcall said in a statement that “Vera was an amazing scientist and an amazing human being” and a “champion of women in science, a mentor and a role model to generators of astronomers.”

For her scientific achievements, Rubin received the National Medal of Science, America’s highest scientific award, in 1993. Three years later, she became the first woman to receive the Royal Astronomical Society’s Gold Medal since 1828, when Caroline Hershel was awarded the prize.

Rubin was also elected to the National Academy of Sciences in 1981, but a Nobel prize never eventuated.

Despite the Nobel committee’s oversight, Rubin has long expressed satisfaction with her life’s work.

“Fame is fleeting,” Rubin told Discover magazine in 1990. “My numbers mean more to me than my name. If astronomers are still using my data years from now, that’s my greatest compliment.”

Rubin died Dec. 25 of natural causes, her son Allan Rubin told the Associated Press. She had been living in the Princeton, New Jersey area.


How to Get the Media Hooked On Your Company


We all know that having a solid marketing plan is critical to successfully launching whatever you’re promoting – whether a book, product, or your own personal brand. And, in my experience, the best marketing plans take a blended approach with multiple components. In many cases, although not all, the media is a part of a strong campaign. But with everyone’s products vying for media attention, how do you go about getting their interest to secure coverage for your product?

Know your media.

First you need to know the right media for your topic; this includes knowing which outlets align best with your background and expertise. Everyone wants their products mentioned on the big morning shows, talk shows, etc. But, in this hot, political season, if you have no platform, no blog, and no prior media, it is really, really hard to gain traction.

What’s your expertise, really?

Before reaching out to the media, it’s best to know your limitations. And I don’t mean this in a negative way. Instead, you should know what your expertise is, as well as what it isn’t.

Your hook.

Your hook is something you can anchor your story to that will get them really interested. Think: HUH – hip, unique, helpful. Maybe it’s current, in terms of either pop culture or news. Or maybe it’s timely in that it’s an upcoming holiday – even a less than major one like National Peanut Butter and Jelly Day, or National Margarita Day. You could even tie into an upcoming movie release, or some celebrity news.

Bottom line: tie whatever you’re promoting into a bigger topic somehow, even if it’s less than serious – like tying a funny, anecdotal story about your product to the election fatigue many Americans are already experiencing.

Your pitch

Pitches are extremely important.. Keep your pitch short – one paragraph max. Next, carefully craft your subject line. Think short, punchy, and interesting. Some ideas I’ve used successfully have been:

  • Calendar Hook: Valentine’s Day

Subject Line: Did you know you could meet Mr. Right in a soup kitchen?

  • Calendar Hook: Christmas:

Subject Line: Give your kids the gift of laughter this holiday season!

  • Calendar hook: Fire Prevention Week

Subject Line: How to Get Organized Without Resorting to Arson

  • Calendar hook: Holidays

Subject Line: When airplanes and relatives don’t leave on time

Start local.

Local media is a great place to start and they are often love stories with a local tie in. Also, many bigger shows have “scouts” who look for things that are buzzing in regional areas, which may be a foot in the door for national outlets. Also, if you’re a newbie to media and have no media resume, start local, get your feet wet, and build from there.

Social media.

Following media on social media networks is always a great idea. likes to know you’re paying attention and a personalized pitch that shows you’ve done your homework is a great way to do that.

Twitter lists

I also start Twitter lists for various media I’m trying to get in front of. I like to see their tweets, share them, and respond. You can do Twitter Lists very simply on the Twitter page itself. It’s a good way to track media and experts in your market.

Your website/about page/media room

If you’re going to pitch anyone, make sure that your website is ready to go. You need a solid About Page that highlights your areas of expertise, what you’ve done, associations you belong to, awards you’ve won, etc. Your media room is also important. Be sure to list ALL media you’ve done, even if they’re no longer on the air.

Be a connector

You’re not always going to be able to comment on every story that the media comes to you with. It’s ok to say you don’t know, especially when you can help them find someone who does. The more you can connect the media to the right people (even if that’s not you) the more you’ll become a go-to source for all of their relevant stories.


If you are promoting your product, you need a blog. Especially when it comes to media, your blog will show your generosity of information, as well as the depth of your knowledge as it relates to your topic.

A thank you

Whether you received the best media coverage on the planet, or none at all – always send a hand-written thank you note. “Thank you for considering me!” Is a great one if you got rejected – yes, I said rejected. Remember it’s not personal. Media people are tasked with the sometimes impossible job of finding the exact right expert for their topic. That may or may not always be you. Thank them anyway.

Understand the building blocks

Marketing takes time. Even if you have the hottest topic out there, if you have no platform or history with it or the media, you may get ignored. Your building blocks consist of your website, your social media, your blog and any pitching you’ve done for yourself. When done right – that is by methodically building an on- and off-line presence –  it’s almost magical to watch. Those with great success know they need to start off small(ish) and build from there, that one media hit leads to another, that every hit, regardless of how small or large, builds the momentum.

If you start off with a solid foundation, you could market your product for years – or as long as its relevant. The runway to success is not short but long – think of a plane taking off from an airport. Most don’t start their engines and poof, they’re in the air. They start their engines, warm up, approach their target and then charge down the runway until they take off.
You can take off, too – because no matter how much we see in social media, our traditional media is still in need of good stories, great experts, and unique insight.



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