Google and Facebook Now Make More From Ads Than Every Newspaper, Magazine, and Radio Network In the World Combined


This is a story about paying attention to the numbers that really matter–and paying a little bit less attention to the ones that don’t.

There was some big news this week about Google: namely the $2.7 billion fine the search and advertising giant might be on the line for with the European Union. A billion here and a billion there, as they saying goes, and eventually you start talking about real money.

But it’s worth remembering that the market capitalization of Alphabet, Google’s parent company, is more than $639 billion, and so the European fine works out to about 0.42 percent of Google’s total value. It’s like fining the average American household $336 (based on .42 percent of $80,039).

So, what are the numbers that really matter? Well, there’s this one for example, which was reported at the same time: $80.8 billion, which is how much Google will make from ads this year. That’s a number that will impact your life a lot more than what Google pays for allegedly gaming search results across the Atlantic.

Half of the world’s ad dollars

Big numbers are difficult to visualize, but $80.8 billion is a truly staggering amount–and it’s also a staggering share of the global advertising industry.

It works out to $11.54 for every single person on Earth, and it’s as much as the combined total ad spend going to every print magazine and newspaper on the planet. It’s far more than the GDP of most of the world’s countries (although a fraction of the GDP of larger countries like the United States).

Moreover, combine Google’s ad take with its only real rival, Facebook, which brings in $36.3 billion, and those two companies alone eat up 83 percent of all new ad dollars, worldwide. (Facebook’s ad revenue is about the same as every radio station and network in the world.) The totals were reported by Sara Fischer in Axios, in an aptly-headlined article, Tech giants eating the advertising world.

After the American duoploy, everyone else tapers off quickily. There are Alibaba, Baiduand Tencent, Chinese companies that together account for 60 percent of the advertising industry in that country–and 15 percent of the advertising industry worldwide.

“The 12 companies behind the Big Five — Yahoo! Microsoft, Linkedin, IAC, Verizon, Amazon, Pandora, Twitter, Yelp, Snapchat, Sina and Sohu — bring in roughly half of what Google brings in annually in ad revenue,” Fischer writes.

The numbers that matter

The European fine is a legitimate news story–the biggest by far ever levied against a company. But perspective matters–and in perspective, even a few billion dollars isn’t enough to even slow Google for a minute.

That’s why Google can afford to announce, suddenly, that it will no longer mine the contents of Gmail messages in order to serve ads. It simply doesn’t need to. And it’s why Google can basically announce it plans to create a video ad blocker and build it into Chrome: It simply can.

These are massive announcements, probably worth hundreds of millions or even a few billion dollars–and yet they’re small pieces, representing almost negligible percentages of the Google ad machine.

It’s hard to imagine any other companies that have ever had such a dominant share of the advertising market–and with it, ultimately, such influence over what people read, consume, and buy. That’s why there are bull’s eyes on Google’s and Facebook’s backs, and why we as consumers and investors need to pay attention to the right numbers–and ignore the less-relevant hype.





*Season 3 of WE TV’s “Growing Up Hip Hop” premieres Thursday, July 20th at 9 p.m., and the network has just dropped a new extended sneak peek of the entire season’s shenanigans.

For Romeo Miller (Master P’s son), his return home from filming “Empire” forces him to face his dad who sends him back to his roots in New Orleans to teach him a lesson. But when the ultimate betrayal from his right-hand man turned snake in the grass sparks a brutal confrontation, the empire is put in major danger.

Angela Simmons (Rev Run’s daughter) finds herself caught between her sisters, Vanessa and Daryan, as bad blood from their teenage years comes simmering to the surface. With her sisters at odds, and her fledgling relationship with her fiancé on the rocks, is there any safe harbor for new mom Angela to turn to other than her old flame, Romeo?

Hot to break out in the biz for the second time, songbird Kristinia DeBarge (James DeBarge’s daughter) finds herself the subject of vicious rumors that threaten to derail her comeback. Adding fuel to the fire is a suspect to the throne, a young woman who claims to be the secret love child from James and Janet Jackson’s marriage 31 years ago. Can Kris make it through round two of her never-ending sister saga?

Meanwhile, Boogie Dash (Damon Dash’s son) must go deep within himself to confront a secret and when he careens out of control, and finds himself at odds with the law…who will rein in his dark, dangerous tendencies?

Fresh off a move to Hollywood, CA, Egypt Criss (daughter of  Salt ‘N Pepa’s Sandra “Pepa” Denton) opens the chambers to a family lore and is shaken by the skeletons in her mother’s closet. How will she process her mother’s deep trauma and will their relationship ever be the same?

Briana Latrise (Mary J. Blige’s stepdaughter) clashes with the more privileged heirs in the clique, letting her brash and feisty personality make enemies of her former friends.

Watch the sneak peek below:



California to stop suspending licenses for traffic fines


SACRAMENTO, Calif. (AP) – Californians will no longer face losing their driver’s licenses because of unpaid traffic fines starting next month.

Gov. Jerry Brown said the punishment doesn’t help the state collect unpaid fines and can send low-income people into a cycle of job losses and more poverty.

The policy will help ensure people’s lives are not derailed by traffic tickets, said Sen. Bob Hertzberg, a Van Nuys Democrat who has championed the issue in the Legislature.

Brown, a Democrat, approved the provision as part of a series of bills he signed Tuesday to enact the state budget. It will prevent courts from suspending someone’s driver’s license simply because of unpaid fines.

Brown called for ending the practice in his January budget proposal, saying “there does not appear to be a strong connection” between the license suspensions and collecting.

“Often, the primary consequence of a driver’s license suspension is the inability to legally drive to work or take one’s children to school,” the Democratic governor wrote.

In March, about 488,000 people had suspended driver’s licenses for unpaid traffic tickets or missing court appearances, according to data from the California Department of Motor Vehicles.

Opponents of the policy have argued driver’s license suspension is a useful tool to compel people to pay traffic fines.

Supporters say losing the ability to drive to work can prevent people from earning money and actually make low-income drivers less likely to pay fines.

Under the bill Brown signed, courts will still be able to suspend licenses for other infractions like failing to appear in court.

Hertzberg said the new policy is a good first step in changing state law so it doesn’t punish people for being poor.

He has a related bill advancing through the Legislature that would allow low-income people who cannot afford their traffic tickets to ask a judge to lower fines or substitute them with community service.



Happy Birthday, iPhone! 10 Things You Didn’t Know About the iPhone


On June 29, 2007, Steve Jobs turned the tech world upside down with the release of the groundbreaking iPhone. Ten years later, more than one billion iPhones have been sold—making it the most popular product of all time.

The disruptive device changed how we communicate, do business, exercise, travel, shop and even watch TV.

In his book The One Device: The Secret History of the iPhoneMotherboard editor Brian Merchant takes readers on an epic journey through the iPhone’s never-before-told history. As part of his research, Merchant traveled to every inhabited continent, took 8,000 photos, recorded 200 hours of interviews, tapped out hundreds of Notes and had dozens of FaceTime sessions with his family back home.

Merchant’s biography of the iPhone includes interviews with  key members of the original team behind the device—the chip designer who made iPhone’s brain possible and the unheralded software designers who shaped the iPhone’s look and feel—and peeks into the darker side of overseas manufacturing, child labor and suicide pacts.

To celebrate the 10th anniversary of the iPhone, we combed through The One Device to find 10 of the most interesting facts you might not know about the life-changing device you use every day.

1. The iPhone, which accounts for 2/3 of Apple’s revenue according to a 2014 Wall Street analysis, is the world’s most profitable product, just above Marlboro cigarettes.

2. When developing the iPhone, one of Steve Jobs’ top priorities was simply to not drop calls.

3. The remarkable glass screen is made by CorningWare, which also makes those white, indestructible-looking casserole dishes you’ve probably seen at Thanksgiving.

4. Thanks to iPhone’s front-facing camera, the term “selfie” has joined modern lexicon. But the first documented selfie was taken over 100 years ago when 13-year-old Russian duchess Anastasia Nikolaevna snapped a picture of herself in a mirror in 1914.

5. Rotating your iPhone from portrait to landscape is made possible by the accelerometer, a device first used in the 1920s to test the safety of aircraft and bridges.

6. When the iPhone was first released, all apps came preloaded and Steve Jobs was opposed to anyone outside Apple designing apps. He eventually reversed his decision. One of the most successful (and funny) early non-Apple apps was a flatulence-like sound maker called iFart which earned its creator, Infomedia, more than a million dollars.

7. The most recent iPhone 7 has 3.3 billion transistors, meaning that the last app you downloaded has more computing power than the first moon mission.

8. The Google Maps app didn’t originate from Google. The company bought it from two Australian brothers who had created a company called Where2.

9. Siri, which means “beautiful victorious counselor” in Norwegian, was the name chosen for Apple’s artificially intelligent assistant because of its positive, non-offensive connotations in all languages. The voice of Siri is a 60-year-old woman named Susan Bennett, who lives in the Atlanta suburbs.

10. When the designers at Apple were creating the first iPhone, they were not allowed to talk about what they were working on with anyone outside of the company, and for two-and-a-half years they could not take vacations, holidays or weekends off.



Geffen Playhouse Sets Its Course for Love in CONSTELLATIONS


June 6 – July 16, 2017
Geffen Playhouse
10886 Le Conte Avenue
Los Angeles, CA 90024

Written by Nick Payne
Directed by Giovanna Sardelli
Featuring Ginnifer Goodwin & Allen Leech

What a difference one decision makes. Turn a corner, say hello, say nothing, leave – even the smallest of choices has the power to alter our future. In CONSTELLATIONS, Nick Payne’s exquisite play for two, now on stage at Geffen Playhouse, we watch the various stages of a couple’s relationship play out as a series of overlapping alternate realities.

It’s the ultimate do-over, and over, and over as Marianne (Ginnifer Goodwin) a quantum physicist, and Roland (Allen Leech) a beekeeper, go round and round on a kind of metaphorical hamster wheel while jumping in and out of parallel universes. Pieces of dialogue repeat but free will changes the direction their love story takes each time. Or does it?

What if every possible decision we could ever make, and never make, exists in a limitless cosmic pool just waiting for us to pluck it out? (one of the quantum theories posited in Payne’s play). Now the question of fate vs. free will moves into even more philosophical territory. Did we invent the thought from nothing or was it there all the time and we simply “placed our order,” as it were?

Add to that the idea that “time is irrelevant at the level of atoms and molecules,” as Marianne tenderly explains to Roland, and the seeming randomness of earlier scenes suddenly organizes itself into a world that oddly makes sense.

Payne’s award-winning play originated in London and three years later opened on Broadway with Jake Gyllenhaal and Ruth Wilson (nominated for a Tony) in the roles Goodwin and Leech now occupy. Though I didn’t see it on Broadway, I can imagine how drastically the play would change based on the choices and chemistry of its two actors. In a way, I guess that also connects back to the playwright’s leap into the multiverse on some mysterious meta-level.

Here at The Geffen, the mind-blowing piece is explored with so much humor and heart-stirring intimacy that its 80+ minutes fly by. Goodwin’s intellectual dexterity and nerdy goofiness paired with Leech’s grounded simplicity and genuine caring is a contrast in personalities that has us instantly rooting for their happily ever after. If she embodies the head, he is the heart, and together they engage in a dance all lovers know well as the paths they take, or don’t take, begin to materialize. We care about their fragile existence as much as we care about our own and resonate with how life, love, and loss affect them.

There is an effortlessness about the production that director Giovanna Sardelli achieves by wrapping infinity around a single theatrical conceit and not overplaying her hand. Fanciful yet profound, and exhilarating in the most hopeful of ways, a strange comfort arises when we realize early on that things are going to shift suddenly and frequently, and we are not meant to analyze them at every turn but to relax into the wholeness of the play.

If anything, CONSTELLATIONS prompts as many questions as it offers answers, and that is the beauty of it.

The color palette is cool in Takeshi Kata‘s sparse scenic design and Lap Chi Chu‘s subtle lighting. One can’t help noticing how small these two little people seem against such a great wide open playing field. The single most eye-catching point of color is Goodwin’s scarlet sweater, a brilliant way costumer Denitsa Bliznakova manages to illuminate the true center of this universe even as everything, including the man she loves, revolves around her.

CONSTELLATIONS is a sophisticated and poetic departure into the boundless reaches of love’s universe where two people connect, disconnect, reconnect, and eventually find that, like the constellations above them, it’s all relative.

One Day You’ll Find Someone Who Loves You For You

He won’t leave you guessing about his intentions, because he’ll make it clear he’s into you. And he’s not going anywhere.


Excerpt: Somewhere on a Highway –  Marisa Donnelly

One day you’ll stop second guessing.

You won’t wonder whether you should call him, or if he’ll like the new blouse you bought. You won’t ask yourself if you’re being too much, or hesitate before texting him first. You’ll stop questioning your every move, and doubting how you should act.

Instead, you’ll simply be. Because this man, he’ll love you for you.

One day you’ll find a man who understands you. He’ll love the way you bite your lip when you’re thinking, or always use an excessive amount of peanut butter on your toast. When you insist on turning a tiny light on at night, he’ll think it’s cute, not annoying. When you roll over and steal the covers, he’ll simply kiss you on the forehead and steal them back.

Everything you do, he’ll find simply endearing — no matter how silly, or frustrating, or funny, or downright strange—he’ll love all the little things about you, because they make you, you.

No, he won’t idolize you, or think you’re absolutely perfect. But he’ll see who you are and all the ways you act, and he won’t ask you to change. He’ll accept you, with all your baggage, your faults, and your habits, and he’ll proudly say, ‘Yes, she’s mine.’

One day you’ll find a man who appreciates your quirks. He won’t mind that you bite your nails or always turn your alarm off after the first ring. He’ll understand that you’re a morning person, but not a coffee drinker. He won’t roll his eyes when you choose sweet wine over beer, even at football games. And he’ll never tell you that you’re being too loud, too silly, or too much.

He won’t make you question your decisions, or make you wonder if you should act a different way. He won’t leave you guessing about his intentions, because he’ll make it clear he’s into you. And he’s not going anywhere.

One day you’ll meet a man, and it’ll all make sense.

He won’t make you question your decisions, or make you wonder if you should act a different way.
You won’t feel compared to other women, or exes of his past. You’ll feel lighter and happy and loved, all because when he looks at you, you know he’s looking past your imperfections and into your heart. And you know he’s claimed it.

One day you’ll meet a man, and you won’t feel like you need to be any different than who you are. You’ll laugh easier, breathe deeper, feel free in ways that no other man has made you feel before. You won’t doubt your actions, or question whether or not to talk to him, to text him, to kiss him, to love him back.

This man will help you shine the brightest, will build you up as you build him up, will change your life and help you see that you are beautiful, strong and treasured. Because sweet girl, you most definitely are.

One day you’ll meet a man, and he’ll love you for you. So please hold out for him, because this is the love you deserve.


This Is What Happens When People With Diabetes Lose Medicaid

Before the Affordable Care Act, many patients had to ration insulin and spend time in the ER.


In 2003, Jose Sanchez was a recent graduate just starting out in the world, hustling to get his graphic design business off the ground. Then, one day, his life changed.


“I went to take a nap and then I didn’t wake up for two days,” he said. “When I woke up, I looked like the Matrix. I had all these tubes coming out of me.”


Sanchez discovered he had Type 1 diabetes only after he had fallen into diabetic ketoacidosis, a life-threatening condition. His story is a reminder of what many diabetics went through in the years before the Affordable Care Act, and what many could face again if it’s rolled back.


Because he had very little income at the time, Sanchez was able to qualify for New York State’s Medicaid program. Between changing his diet and lifestyle and getting insulin and other health care through Medicaid, he managed to stay relatively healthy after the incident.


Eventually, he found stable employment and had a son. But then another disaster hit. In 2007, he learned that his job—working nights at Abercrombie & Fitch, prepping the store for the morning crowds—paid just a little too much for him to continue to qualify for Medicaid.


“That’s when I found out the true cost of being a diabetic,” he said.


Without insurance, insulin refills alone cost him $225 every three weeks. Diapers, food and milk for his son came first, so he rationed the medication and ended up in the emergency room over and over again, racking up tens of thousands of dollars in medical bills he had no way to pay on his salary.


“I would end up being in the hospital for a weeklong visit as they brought my levels back down,” he said. “This just became routine. Once or twice I had to have the ambulance come and get me at my house.”


For a lot of people like Sanchez, the expansion of Medicaid in many states under the Affordable Care Act changed everything. The accessibility increased the chances that diabetics would be diagnosed early on before they have life-threatening emergencies. It also made it more likely that diabetics who were seeking treatment could successfully manage their disease, preventing hospital visits.


One 2009 study found that 46 percent of uninsured people with diabetes hadn’t received a diagnosis, compared with 23.2 percent of insured diabetics. Medicaid expansion appears to have made a significant dent in the number of people who can’t get treatment because they have never been diagnosed.

You shouldn’t have to choose between having a job with adequate health insurance and living your dream, living your purpose.Jose Sanchez

Looking at the 26 states, plus the District of Columbia, that expanded Medicaid in 2014, researchers found that new diabetes diagnoses rose 23 percent. In the other 24 states, they rose by less than half a percent.

LaShawn McIver, senior vice president of government affairs and advocacy with the American Diabetes Association (ADA), said that’s really important because being aware of the condition can allow for earlier interventions to prevent complications.

“That is a huge win for people with diabetes in those states, in comparison with people in states that did not expand,” she said.

For people who know they have diabetes, of course, getting coverage, whether through Medicaid or other insurance, is critical to affording the treatment they need to keep their disease under control. Looking at known diabetics between 1999 and 2008, one studyfound people without insurance generally got less health care and had worse blood sugar levels, cholesterol, and blood pressure.

Beyond helping to pay for medication and doctors’ visits, state Medicaid agencies are now experimenting with new ways to help people with diabetes learn to stay as healthy as possible. For example, in 15 states Medicaid now pays for diabetes self-management classes under some circumstances. This kind of education has proved successful in helping patients keep their blood sugar down so they stay healthier.

Now, the ADA is pushing Medicaid agencies to expand this kind of approach by offering similar classes to people who are at risk of developing diabetes. “It’s a lifestyle intervention which gives people the skill they need to sort of take care of the behavioral changes,” McIver said.

She said the program starts with classes taught by an instructor trained in a curriculum created by the Centers for Disease Control and Prevention. After that, participants meet regularly in peer groups.

“It’s kind of like a support group that provides these skills for lifestyle changes,” she added.

Medicare will start covering this in 2018, and McIver said it only makes sense for Medicaid to do the same.

While it continues to try to make Medicaid coverage better, the ADA is now fighting to preserve coverage. Republican proposals moving through Congress now would phase out the ACA’s expansion of Medicaid and also reduce funding for the core program. Under the plan passed by the House of Representatives, 14 million fewer people would receive Medicaid coverage by 2026, according to the Congressional Budget Office. The Senate version would cut Medicaid even more deeply over the long term.

At the same time, changes that reduced protections for people with preexisting conditions would quash diabetics’ access to private insurance on the individual market.

“Diabetes is a disease that requires ongoing care,” McIver said. “What we worry about with any kind of repeal or replacement is that people won’t have access to affordable care.”

If they don’t have that access, many people like Sanchez will almost certainly end up in the hospital suffering from complications that medication or other interventions could have headed off. That adds up to big costs that somehow need to be covered. A study last year found that when patients with diabetes who arrived at an emergency department were referred to a diabetes center for additional support, they were much less likely to be hospitalized over the next year. The cost of institutional care also fell by $5,461 per patient.

For Sanchez, the repeated hospitalizations only ended after he missed so much work that he lost his job and ended up eligible for Medicaid again. After that, he cycled in and out of coverage. Finally, in 2014, just as other patients were getting insured under the Medicaid expansion, he got a job with the City of New York that provided good coverage.

Sanchez’s life today demonstrates both the importance of strong insurance policies and the challenges that remain. He now has his disease under control, thanks to insurance that covers his medication and care. He’s able to care for his growing family (his son now has a little sister) and himself. But, because the kinds of insurance he could get on the individual market aren’t as good as what he has, he feels tied to his job. That means he can’t go back to pursuing a career in design full-time as he always wanted.

“I would love for legislation to work toward making entrepreneurs just as safe as municipal employees,” he said. “You shouldn’t have to choose between having a job with adequate health insurance and living your dream, living your purpose.”

For now, Sanchez is just working to preserve the health care expansion that’s happened over the past few years, telling his story on behalf of people who are where he was 15 years ago—unaware that health care coverage is going to end up mattering a lot to them.

“Everybody’s going to have a health concern at some point or another,” he said.

Black Girls Are Viewed As Less Innocent Than White Girls Starting At Age 5: Study

The “adultification” of black girls leads to harsher disciplinary treatment, researchers found.

Adorable African American elementary age schoolgirl sitting at a table in the library and reading a book. Cute young African American girl reading a book at the school library.

A new report found that adults view young black girls as less innocent and more adult-like than white girls starting as young as 5 years old.


Girlhood Interrupted: The Erasure of Black Girls’ Childhood,” released on Tuesday by Georgetown Law’s Center on Poverty and Inequality, shows that society’s perception of black girls leads to their “adultification.” The report shows that adults believe that black girls seem older than white girls of the same age, and think that black girls need less nurturing, protection, support and comfort than white girls. It also found that people assume black girls are more independent, know more about adult topics and know more about sex than young white girls.


The report — which built on information from a 2014 study by Phillip Goff that found that black boys are more likely to be viewed as older and suspected of crimes starting at age 10 —is the first of its kind to focus on girls. Researchers surveyed 325 adults from racial and ethnic backgrounds in a ratio that mirrors the country’s population. Many of the adults surveyed had a high school diploma or higher. They found the biggest differences in the ways adults view children in the age brackets 5-9 and 10-14. These differences continued to a lesser degree in the 15-19 age bracket.


Rebecca Epstein, lead author and executive director for the center, and Jamilia J. Blake, co-author and an associate professor at Texas A&M University, broke down the relationship adultification has on the ways black girls are disciplined during a press conference call Tuesday.


“One reason this might be occurring is because black girls are being held to the same stereotypes we have of black women,” Blake said. “Black women have historically and currently been seen as being aggressive, loud, defiant and oversexualized. And I believe, along with many other researchers, that the stereotypes of black women are being mapped on to black girls.”


Researchers found that adult perceptions have a “casual connection” to why black girls are disciplined more harshly than their peers in school and beyond. Black girls are five times more likely to be suspended as white girls and twice as likely to be suspended as white boys, according to research used in this study.


And though they make up less than 16 percent of the female school population, black girls account for 28 percent of referrals to law enforcement and 37 percent of arrests. Black girls are also almost three times more likely than white girls to be referred to the juvenile justice system and 20 percent more likely to be charged with a crime.


All The Ways Women Are Still Pressured To Put Family Before Career

“I could literally tell my family I’d cured cancer and the conversation would still end with, ‘But are you dating anyone?’”

Young woman working on laptop

There’s no denying that women around the world have made great strides toward equality in the past century. One hundred years ago, women in the United States still didn’t have the right to vote, and very few were allowed to pursue higher education or a meaningful career outside of their household duties.


Fast forward to today, and more than 70 percent of women between the ages of 20 and 54 are active members of the national workforce. On top of this, 2015 marked the first year when women were, on average, more likely to have a bachelor’s degree than men, and this trend is on the rise.


But despite all this newfound opportunity, the prevailing societal attitudes about what women are historically supposed to value still have a long way to go. That’s why we’ve partnered with SK-II to learn more about all of the ways women are still pressured to stick to outdated gender norms.


 “Women have won unprecedented rights thanks to the feminist movement, but as a society, we still expect women to prioritize family over career, or even over their own needs,” says Silvia Dutchevici, president and founder of the Critical Therapy Center in New York City. Dutchevici says many women feel pressure to “have it all,” meaning both a thriving career and the perfect family, but that can be very difficult to achieve.


“Most women try to balance work and family,” Dutchevici says, “but that balance is seldom equal.” In fact, she says working mothers ― even those with partners ― often find themselves essentially working two full-time jobs: keeping their career together while doing the brunt of housework, cooking and child-rearing.


This happens for a variety of reasons, but societal expectations about the roles of women and men at home are still very much to blame, says Tamra Lashchyk, a Wall Street executive, business coach and author of the book “Lose the Gum: A Survival Guide to Women on Wall Street.”


“No matter how successful she is, the burden of running a household still falls on the woman’s shoulders,” Lashchyk says. “Men get more of a pass when it comes to these duties, especially those that involve children.”

Lashchyk says much of this pressure on women to conform to a more domestic lifestyle comes from friends and family.



“In many people’s minds, a woman’s career success pales in comparison to having a family,” she says. “Especially if the woman is single, no matter how great her professional achievements, almost every single one of her conversations with her family will include questions about her romantic life or lack thereof. I could literally tell my family I’d cured cancer and the conversation would still end with, ‘But are you dating anyone?’”


While covert societal expectations might contribute to some of this inequality, workplace policies on maternity and paternity leave can hold a lot of the blame.


“Unfortunately, many workplace policies regarding taking time off to care for family do not the changing times,” Dutchevici says. “Both men and women suffer in their careers when they prioritize family, but women carry far harsher punishments. Their choice to take time off and start a family can result in lower pay, and fewer promotions in the future. The right to family leave is not a woman’s issue, it is a society’s issue, a family’s issue.”


Lashchyk agrees with this sentiment. “There should be more flexibility and benefits [in the workplace], like longer periods of time for paternity leave….If paternity leave was extended, men could share a greater responsibility in child care, and they could also spend more time bonding with their infant children, which is beneficial for the entire family.

Another less visible way the modern workplace forces women to choose family over career has to do with the fact that women are pushing back pregnancy, says Jeni Mayorskaya, a fertility expert and CEO of Stork Club, an online community for women dedicated to fertility issues.


“Compared to our parents, our generation is having children a decade later,” Mayorskaya says. “Unfortunately, when we hit our mid-30s and we’re finally ready for that managing position or that title of a partner at a firm we fought so hard for, we have to think about putting our career on pause and becoming a mom.”


So what can women do to combat these societal pressures? Finding workplaces that offer flexible schedules, work-at-home opportunities and ample maternity and paternity leave is a good first step, but Dr. Neeta Bhushan, an emotional intelligence advocate and author, says women should also to learn to put themselves first.


“The first step is being mindful of your emotional health in your relationships with others and the relationship you have with yourself,“ Bhushan says. “When you put yourself first, you are able to make a bigger impact on your community. This is different than being selfish ― think beyond you. You want to make sure that you are being taken care of so that you can take care of others.”


SK-II brings the power of Pitera, a fermented yeast ingredient which contains amino acids, minerals and vitamins to keep skin looking refreshed, rejuvenated, soft and smooth, to all of its skincare saviours. In the 1970s, SK-II scientists saw how supple and youthful the hands of aged sake brewers were, inspiring them to use the ingredient in their products. And the rest is history. And gorgeous skin. #inpartnershipwithskii. SK-II hopes to showcase the unspoken timelines and expiry dates society places on women and spark a conversation around age-related pressure that women all over Asia, and indeed the world, experience. Watch the film and get involved. 


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