The Ryan Gordy Foundation In Partnership With Teen Cancer America Is Set To Host Its Inaugural Wellness Golf Classic

On Tuesday, October 16th, The Ryan Gordy Foundation in partnership with Teen Cancer America will host their Inaugural Ryan Gordy Foundation Wellness Golf Classic at the Moorpark Country Club in Southern California. Presented by BMW, The Wellness Golf Classic will spotlight the vivacious life of music legend Berry Gordy’slate grandson, Ryan Gordy, who, after being diagnosed with Leukemia, courageously opted out of chemotherapy to live a vibrant life. The event will serve as a follow up to the Foundations signature event, which included a tribute performance by the great Stevie Wonder.

Hosting some of the biggest and brightest names in music and entertainment, the foundations’ supporters and participants will tee off, dine healthily, celebrate, and raise money together for young adults battling cancer. The Classic will also include an extraordinary hole-in-one giveaway including a brand new BMW, Trip to Hawaii, Trip to Pebble Beach, and cash prizes up to $10,000.

The invite-only Golf Classic will also play host to VIP’s, and close friends of the Gordy family. Some confirmed guests include; Berry GordyBerry Gordy IV– host, Cedric the Entertainer, Jerry RiceNorm NixonSugar Ray Leonard, LMFAO, Kyle Massey, Sadhguru (New York Times bestseller “Inner Engineering: A Yogi’s Guide to Joy”) and many more to be announced. Guests will be treated to a vegan Caribbean-themed dinner, exemplary of the wellness lifestyle the Foundation wishes to impart to other young adults being challenged by cancer. There will also be a special performance at the closing reception, and a red carpet made accessible to select media to cover and learn about the spiritual, emotional and nutritional routes Gordy used to celebrate his 28 years of life.

Cancer remains a major health challenge in the U.S. affecting more than 1.63 million people, with young adults constituting over 23%, and the second most common cause of death in the U.S. Now, the Ryan Gordy Foundation strives to continue his legacy and inspire others to live the best version of their lives through wellness, a healthy lifestyle, education, and resources for prevention while targeting cancer awareness.

For more information visit



Women of Color in Pharma (WOCIP) Conference Agenda Showcases Innovation And Leadership


Women of Color in Pharma (WOCIP) has released the agenda for its second annual conference on Nov. 2 and 3 at The Westin in Princeton, N.J. WOCIP is a professional society focused on the personal growth and professional development of women of color, with a vision to cultivate a sustainable pipeline of Black and Latina leaders with diverse expertise to drive innovation in the pharmaceutical industry.

“The WOCIP conference will ignite new ideas, conversation and networking opportunities,” said Charlotte Jones-Burton, M.D., M.S., co-founder and president of WOCIP. “Our sessions, which reflect the theme ‘Be Your Own C.E.O.: Captivate, Excel and Own It,’ will be led by industry leaders, innovators and business veterans.”

The conference, which is sponsored by Bristol-Myers Squibb, Glaxo SmithKline, Sanofi, Genentech, AbbVie, Covance and Otsuka, opens with a fireside chat for WOCIP members on Friday, Nov. 2, at 3:30 p.m., followed by a welcome reception at 7:30 p.m. The full-day conference on Saturday, Nov. 3, starts with an opening session at 9 a.m. In addition to a choice of multiple business sessions, a panel discussion about innovation in the pharmaceutical industry and multiple networking opportunities, the day’s agenda highlights two keynote presentations:

Lead From Your C-Suite
Denice Torres, J.D., MBA
Founder and CEO, The Ignited Company
Past Chief Strategy and Business Transformation Officer, Johnson & Johnson

The Future of Innovation in Healthcare: What You Should Know To Be Your Own CEO
Claire Nelson, Ph.D.
Futurist, Sustainability engineer 
Founder/Chief Ideation Leader, The Futures Forum

For the full agenda, visit:

“WOCIP invites all women of color from every level and function in the pharmaceutical sector to attend these transformative sessions,” said Patricia Cornet, M.A., co-founder and vice president of WOCIP. “Our goal is to leave attendees with strategies to thrive in this industry as their careers evolve.”

To register for the conference, visit:

About Women of Color in Pharma (WOCIP)
WOCIP is a 501(c) (6) non-profit organization that promotes the development and advancement of women of color in the pharmaceutical industry. Founded in March 2015, WOCIP has an informal network of approximately 800 followers/members across the US and Europe. For more information, visit Facebook  LinkedIn  Twitter  Instagram.


Cher – The HERE WE GO AGAIN Tour Dates

The one and only Cher is set to hit the road with the HERE WE GO AGAIN Tour beginning January 17, 2019, in Ft. Myers, FL.  A full list of dates follow this release. The upcoming tour was officially announced during Cher’s appearance on Ellen last month.

Tickets went on sale to the general public starting Friday, September 14 at 10am  at Citi® is the official presale credit card for the HERE WE GO AGAIN Tour. As such, Citi® cardmembers will have access to purchase U.S. presale tickets beginning Wednesday, September 12th at 10:00am local time until Thursday, September 13th at 10:00pm local time through Citi’s Private Pass® program. For complete presale details visit U.S. and Canadian residents who purchase tickets online will be able to redeem (1) physical or digital copy of Cher’s new album “Dancing Queen”. All albums must be redeemed by May 19, 2019.

Following the recent global success and rave reviews for Cher’s role in the Mamma Mia 2 – Here We Go Again film, the multi-award winning singer, actress and show-stopping performer will be crossing the U.S. for the first time in five years. Cher is expected to perform many of her hits along with some new songs from the Dancing Queen album – Cher’s tribute to the music of ABBA – out September 28thDancing Queen is currently available for pre-order.

The Oscar, Emmy, Cannes Film Festival and Grammy Award-winning icon is scheduled to be honored at the Kennedy Center later this year. She is also co-producer of The Cher Show, the upcoming Broadway musical opening December 3rd and is currently touring Australia and New Zealand. Cher is currently doing a series of residencies in Las Vegas.


Thursday, January 17, 2019

Ft. Myers, FL

Germain Arena

Saturday, January 19, 2019

Fort Lauderdale, FL

BB&T Center

Monday, January 21, 2019

Orlando, FL

Amway Center

Wednesday, January 23, 2019

Jacksonville, FL

Veterans Memorial Arena

Friday, January 25, 2019

Atlanta, GA

Infinite Energy Arena

Sunday, January 27, 2019

Raleigh, NC

PNC Arena

Tuesday, January 29, 2019

Charlotte, NC

Spectrum Center

Thursday, January 31, 2019

Nashville, TN

Bridgestone Arena

Saturday, February 2, 2019

Biloxi, MS

Mississippi Coast Coliseum

Monday, February 4, 2019

Louisville, KY

KFC Yum! Center

Wednesday, February 6, 2019

Cleveland, OH

Quicken Loans Arena

Friday, February 8, 2019

Chicago, IL

United Center

Sunday, February 10, 2019

Columbus, OH

Nationwide Arena

Tuesday, February 12, 2019

Detroit, MI

Little Caesars Arena

Thursday, February 14, 2019

Indianapolis, IN

Bankers Life Fieldhouse

Thursday, April 18, 2019

Pittsburgh, PA

PPG Paints Arena

Saturday, April 20, 2019

Philadelphia, PA

Wells Fargo Center

Monday, April 22, 2019

Toronto, ON

Scotiabank Arena

Wednesday, April 24, 2019

Ottawa, ON

Richcraft Live at Canadian Tire Centre

Friday, April 26, 2019

Buffalo, NY

KeyBank Center

Sunday, April 28, 2019

Boston, MA

TD Garden

Tuesday, April 30, 2019

Springfield, MA

MassMutual Center

Thursday, May 2, 2019

Brooklyn, NY

Barclays Center

Friday, May 3, 2019

Newark, NJ

Prudential Center

Wednesday, May 8, 2019

Grand Rapids, MI

Van Andel Arena

Friday, May 10, 2019

St. Louis, MO

Enterprise Center

Sunday, May 12, 2019

Milwaukee, WI

Fiserv Forum

Tuesday, May 14, 2019

Omaha, NE

CHI Health Center Omaha

Thursday, May 16, 2019

Sioux Falls, SD

Denny Sanford Premier Center

Saturday, May 18, 2019

St. Paul, MN

Xcel Energy Center

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit


Guns N’ Roses Announce First Ever Hawaii Show In The Band’s History As Part Of Larger-Than-Life “Not In This Lifetime Tour”

Guns N’ Roses and they’re outrageously successful Not In This Lifetime Tour have dominated the globe and are continuing the incredible whirlwind by announcing their first show ever in the state of Hawaii. The Southern California rock band will bring one of the most ambitious tours in rock & roll to the paradise city of Honolulu, playing for thousands of fans at Aloha Stadium on Saturday, December 8th. The historic show will be a can’t miss event for fans all across the Hawaiian islands and the entire west coast of the USA. Tickets are on sale to the general public starting Friday, October 12th at 10:00am HST at and at the Aloha Stadium box office.

Citi is the official presale credit card of the Not In This Lifetime Tour. As such, Citi cardmembers will have access to purchase presale tickets beginning Monday, October 8th at 10:00am HST until Thursday, October 11th at 9:00pm HST through Citi’s Private Pass program. For complete presale details visit

Since kicking off the behemoth Not In This Lifetime Tour in 2016, the surly rulers of rock have brought the exhilarating phenomenon of a show to stadiums, arenas, and festivals around the world including North AmericaEuropeAsiaSouth AfricaMexico, and more. It has become one of the highest grossing and most successful tours of all time. This year alone, the band has performed at 14 stadiums as part of the run and five summer festival headlining slots across Europe. In 2017, the first European leg of the Not In This Lifetime Tour sold over 1 million tickets becoming the year’s most successful tour, once again reaffirming the insatiable appetite for rock & roll. Produced and promoted by Live Nation, eager fans around the world have turned out in droves to hear the power of Axl Rose’s lethal vocals, searing guitar riffs from Slash, and Duff’s signature moody bass lines.

Following the group’s 1985 formation, Guns N’ Roses injected unbridled, unrivaled, and unstoppable attitude into the burgeoning Los Angeles rock scene. The spirit went on to captivate the entire world with the release of their 1987 debut Appetite for Destruction –the best-selling U.S. debut ever, moving 30 million copies globally.  In 1991, the seven-time platinum Use Your Illusion I and Use Your Illusion II occupied the top two spots of the Billboard Top 200 upon release. Over the course of the past decade,

Guns N’ Roses have performed sold-out shows and headlined festivals worldwide following the critically acclaimed release of 2008’s RIAA platinum-certified Chinese Democracy. Six studio albums later, Guns N’ Roses are one of the most important and influential acts in music history and continue to set the benchmark for live performances connecting with millions of fans across the globe. Guns N’ Roses’ are Axel Rose (vocals, piano), Duff McKagan (bass), Slash (lead guitar), Dizzy Reed (keyboard), Richard Fortus (rhythm guitar), Frank Ferrer (drums), and Melissa Reese(keyboard).

Upcoming Guns N’ Roses Not In This Lifetime Tour Dates:

Saturday, November 3

Monterrey, MX

Mother of all Festivals (Parque Fundidora)

Thursday, November 8

Jakarta, ID

GBK Stadium 

Sunday, November 11

Manila, PH

Philippine Arena

Wednesday, November 14

Kuala Lumpur, MY

Surf Beach, Sunway Lagoon

Saturday, November 17

Taipei, TW

Taoyuan International Baseball Stadium 

Tuesday, November 20

Hong Kong, HK

Asia World Expo Arena

Wednesday, November 21

Hong Kong, HK

Asia World Expo Arena

Sunday, November 25

Abu Dhabi, AE

Du Arena

Thursday, November 29

Johannesburg, ZA

FNB Stadium

Saturday, December 8

Honolulu, HI

Aloha Stadium

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit


Parents Magazine Reveals The Best Toys Of 2018

Parents magazine, the most trusted brand and leading voice for millennial moms, today revealed the Best Toys of 2018 list for kids of all ages and interests. Earlier this year, 70 kids and their parents were invited to play and test 350 of the newest toys to hit the market. Our toy experts narrowed down their favorites to the top 44 picks for infants to school-age kids.

“Our annual list, timed to the holiday season, covers a wide range of playthings and is nearly a year in the making! We go over and over the picks, but ultimately our kid-testers make the final call,” said Liz Vaccariello, Editor-in-Chief of Parents. “From educational STEM toys to interactive games to toys that encourage creative play, this year’s list has something special for everyone.”

The complete list of Best Toys of 2018 is featured in the November issue of Parents magazine and online, where you can access our behind-the-scenes video of testing day.

The Parents Best Toys of 2018 list, by category include:

Best Big Wows

  • LEGO Jurassic World Indoraptor Rampage at Lockwood Estate; 8+ years, $130
  • Nerf Nitro DoubleClutch Inferno; 5+ years, $40
  • Singing Machine Kids Pedestal; 4+ years, $90
  • American Girl RC Sports Car; 8+ years, $215
  • Fisher-Price Think & Learn Rocktopus; 3-6 years, $60
  • Brio World Smart Engine Set With Action Tunnels; 3+ years, $90
  • Our Generation Horse Trailer; 3+ years, $70 trailer, $35 horse, $25 doll
  • Hasbro furReal Ricky, the Trick-Lovin Pup; 4+ years, $130
  • Baby Einstein Curiosity Table Activity Station; 12+ months, $70

Best of Surprise Toys

  • Party Popteenies Double Surprise Popper; 4+ years, $10
  • Hatchimals’ Hatchibabies; 5+ years, $60
  • Mega Construx Breakout Beasts; 5+ years, $10
  • Ryan’s World Giant Mystery Egg; 3+ years, $40
  • Rainbocorn; 3+ years, $25

Best of Pretend Play

  • Dynacraft Jurassic World Triceratops 6V Plush Ride-On; 3+ years, $149
  • Shopkins’ Happy Places Rainbow Beach Camper Van; 5+ years, $30
  • Haba Tractor Tent; 18+ months, $90
  • Melissa & Doug Fill & Roll Grocery Basket Play Set; 3+ years, $25

Best Character Toys

  • Disney Baby Go Grippers Vehicles; 12+ months, $10 for set of two
  • Rise of the Teenage Mutant Ninja Turtles Epic Sewer Lair Playset; 4+ years, $120
  • Playskool Let’s Dance Elmo; 18 months-4 years, $40
  • Incredimobile Remote Control Vehicle; 3+ years, $40
  • Barbie’s Dreamhouse; 3+ years, $200
  • Disney Princess Playdate Rapunzel; 3+ years, $60
  • Iron Man Headquarters Playset; 3-7 years, $60

Best of Wearables

  • Pomsies; 4+ years, $15
  • Twisty Petz; 4+ years, $6
  • Untamed T-Rex by Fingerlings; 5+ years, $15

Best Robots

  • Lakeshore Learning Remote-Control Gear-Bot; 4-10 years, $50
  • Spin Master Boxer; 6+ years, $80
  • Learning Resources Botley the Coding Robot; 5+ years, $69

Best of Early Learners

  • Lamaze 4-in-1 Play Gym; Birth+, $70
  • Yookidoo Jet Duck Create a Pirate; 2-6 years, $28
  • Radio Flyer Busy Buggy; 1-3 years; $35
  • Baby Einstein Magic Touch Drums; 6+ months, $20
  • KidO Hudson Glow Rattle; 6+ months, $25
  • Leapfrog Learning Friends 100 Words Book; 18+ months, $18
  • Doona Liki Trike; 10 months-3 years, $159-259

Best of Big-Kid Toys

  • Mattel Lil‘ Gleemerz; 4+ years, $20
  • Air Hogs Supernova; 8+ years, $40
  • Crayola Crayon Melter; 8+ years, $30
  • Craft City Slime Pack; 8+ years, $13
  • LEGO Friendship Box; 6+ years, $50
  • Slick Tricks Level Up bubble set; 5+ years, $10


The Parents brand, the leading source of busy, millennial moms, reaches nearly 12 million readers monthly through an award-winning magazine and nearly 10 million through its digital platforms. With a 90+ year history of delivering trusted content, Parents provides an empowering voice that helps parents make the best decisions for their families while celebrating the joy of raising healthy, happy children. Parents magazine is published monthly by Meredith Corporation with a rate base of 2.2 million.


The confirmation of Justice Brett Kavanaugh

Brett Kavanaugh left home late yesterday afternoon to be sworn in at a private ceremony at the Supreme Court, just hours after the Senate confirmed his appointment.

With Vice President Mike Pence presiding, and frequent outbursts by Kavanaugh opponents in the gallery, the vote was a close 50 to 48.

Even as demonstrations raged outside the Supreme Court, it was the climax to one of the nastiest nomination fights in American history.

Supreme Court Kavanaugh

Because this wasn’t just any nomination. It was to fill the seat held by Anthony Kennedy, known as a “swing justice,” and Kavanaugh’s vote could tilt the court to the right because he is expected to consistently vote with the Court’s four conservatives.

So, Kavanaugh’s role in Ken Starr’s investigation of Bill Clinton; his White House work for President George W. Bush; and his conservative record on the U.S. Court of Appeals in Washington made him suspect to Democrats, who worried about everything from whether he would help overturn the Roe v. Wade abortion rights decision, to whether he would allow President Trump to sidestep the Special Counsel investigation into Russian meddling in the 2016 Presidential election.

Sen. Dianne Feinstein: “You can’t give me an answer on whether a president has to respond to a subpoena from a court of law?”
Kavanaugh: “You’re asking me to give my view on a potential hypothetical.”

And then came that last-minute bombshell: Christine Blasey Ford’s allegation that Kavanaugh had sexually assaulted her in high school:

Ford: “Brett groped me and tried to take off my clothes. I believed he was going to rape me.”

Followed by Kavanaugh’s passionate denial:

Kavanaugh: “I’m here today to tell the truth. I have never sexually assaulted anyone.”

And an angry defense which raised concerns to some about his judicial temperament:

Kavanaugh: “This whole two-week effort has been a calculated and orchestrated political hit, fueled with apparent pent-up anger about President Trump and the 2016 election.”

In the days that followed, we saw victims of abuse going after Arizona Senator Jeff Flake in an elevator (“Don’t look away from me! Look at me and tell me that it doesn’t matter what happened to me!”), and the President mocking Dr. Ford (“‘How did you get home?’ ‘I don’t remember.’ ‘How did you get there?’ ‘I don’t remember.’ ‘Where is the place?’ ‘I don’t remember.’ ‘How many years ago was it?’ ‘I don’t know'”).

Then, on Friday Senator Susan Collins, a Republican from Maine who Democrats thought might derail the Kavanaugh train, said she would vote for him.

Collins: “Certain fundamental legal principles about due process, the presumption of innocence, and fairness do bear on my thinking, and I cannot abandon them.”

Donald Trump

The Kavanaugh battle has already become a flashpoint for both sides in next month’s Congressional elections. Just before yesterday’s vote, Democratic leader Chuck Schumer was sounding the call:

Schumer: “If you believe the process here in the Senate was a sham, and if you believe Americans deserve better, vote!”

While in Topeka, Kansas, last night, President Trump rallied his supporters:

President Trump: “You don’t hand matches to an arsonist. You don’t give power to an angry left-wing mob, and that is what they’ve become.”

As for Justice Kavanaugh, he is expected to be on the bench Tuesday.



How Kerry Washington learned to speak up for herself

Actor Kerry Washington is on a hot streak. After earning raves for her work in the TV series “Scandal,” she is now preparing for a meaty role on Broadway. But success wasn’t a sure thing, and Washington learned early she had to speak up for herself to get what she wants, she tells Michelle Miller in an interview for “CBS Sunday Morning,” to be broadcast October 7.

Washington fell in love with acting by going to Broadway shows as a child, and she said she learned from a dance teacher at the Kips Bay Boys and Girls Club to make her own opportunities after she was overlooked for a part.

He told her to speak up.

“I’m a hustler,” Washington told Miller. “If I sit around and wait for people to create magic in my life, then I’ll be waiting until the day I die. But I get to bring my own black girl magic into the world as best as I see fit. And that’s what gives me the life I have today.”

Washington is the star of “American Son,” a new Broadway play about a mother and father trying to get information about their missing teen. She told Miller she knew instantly she wanted to play the mother.

Washington has been acting for 20 years, and like many women finds the #MeToo movement challenging, but sees progress. Indeed, in January she joined fellow actors and producers to start Time’s Up, to combat sexual harassment and assault in the workplace.

“That revelation and awakening that we’ve had as a culture has been hard for a lot of us because so many of us have had histories of abuse and assault and harassment at work or in our personal lives,” Washington said. “It’s hard not to be in a state of PTSD a lot of the time.

“But the good thing that has come out of it is that there’s more truth-telling, and there is more truth, and that we have been able to come together and say, ‘Enough is enough. Literally, time is up. We can’t have this anymore – whether it be in the Weinstein Company or the White House.’

“There’s no turning back.”

Washington also talks with Miller about her childhood; breaking into acting; her work on “Scandal”; and how she views the future.



Clearing the air: Controversy and cautious hope over vaping

Will e-cigarettes make traditional cigarettes obsolete? And as more smokers switch to vaping, will young people who’d never smoked before become addicted to nicotine? #SPMGMedia
Vaping is the hotly-debated subject of our Cover Story reported by Tony Dokoupil:
Nicole Crumley grew up in tobacco country, and tried her first cigarette when she was barely out of middle school. “It’s kind of what you did in the South, when you’re 13 years old. I think things are a little different down here.”
For the next 20 years, she couldn’t kick the habit.
“I tried the gum, I tried the patches, I’ve tried the lozenges, and none of that stuff worked,” she told Dokoupil.
What ultimately did work is called an e-cigarette, or vaporizer – an electronic device that heats what’s called an “e-liquid” containing nicotine, but producing vapor, not smoke.
“I immediately realized I was feeling better,” Crumley said. “I could breathe better. It doesn’t take long for your lungs to kind of heal themselves.”

Dokoupil asked, “Did you feel like there were changes going in your lungs?”

“I did,” she replied. “I wasn’t coughing when I woke up in the morning any more. That was a big thing. I think a lot of smokers go through that: They cough as soon as they wake up. I wasn’t doing that any more, and I haven’t done that since.”

Crumley is now hoping to share that feeling and, she’s convinced, help save lives, as a volunteer for an advocacy group called the Tennessee Smoke-Free Association.

But e-cigarettes are winning over more than just former smokers. In fact, they are gaining cautious support from a growing number of public health experts. In June no less than the American Cancer Society noted that while the long-term effects of e-cigarettes are “not known,” they are “markedly less harmful” than traditional smoking.

If you’re still skeptical, well, there’s good reason: for decades tobacco companies used misleading science to sell cigarettes and smoking first as safe, and then as safer.

But Dr. Scott Gottlieb, Commissioner of the U.S. Food and Drug Administration, believes this time really could be different. Last year he proposed a historic plan to help save the lives of America’s 38 million smokers. It involves reducing the amount of nicotine in cigarettes, and encouraging committed smokers to become “vapers” instead.

He claims that if every smoker today switched to an e-cigarette, America would be safer. “The hope is that you can wean smokers off of tobacco altogether, and off of nicotine altogether,” said Dr. Gottlieb. “But for a component of smokers, if we can migrate them onto less harmful products, noncombustible products, the presumption is you’re going to be reducing risk in an adult population.”

“So, nicotine, to be clear, is not a cause of cancer?” asked Dokoupil.

“Nicotine’s not. It’s all the components of combustion. Nicotine’s not a completely benign compound – it has side effects. But the cause of cancer, and the carcinogens in tobacco, are the products of the combustion.”

In other words, it’s not the nicotine that will kill you, it’s the smoke. But Gottlieb and others are quick to point out that what may be a helpful for adults looking to quit is also enticing to teenagers.

Dokoupil asked, “How do you balance the interests of adult smokers with the risks associated with teen use? ”

“Well, this is the challenge that we have,” said Dr. Gottlieb. “You’re hooking a generation of young people on nicotine. And some of those youth will become long-term users of nicotine, and maybe long-term users of e-cigarettes.”

Ashley Gould, chief administrative officer for Juul, a California startup which makes the single bestselling e-cigarette in America – and whose marketing practices are under investigation by the FDA – told Dokoupil, “I just want to be crystal clear about this: We do not want a single teen using this product.”

“E-cigarettes are now more popular among young people than traditional cigarettes. Is Juul the reason?”

“I have no idea.”

The device is a sleek rectangle, paired with colorful nicotine cartridges as potent as a pack of cigarettes, and sweetened with flavors like mint, mango and fruit medley.

Dokoupil asked, “So, people look at your early marketing and they conclude, ‘How could they not know this was going to be attractive to young people?’ Bright colors, cool flavors, cool people. Seems obvious.”

“It was an incredibly short-lived campaign and if we had it over to do again, we would not do it that way,” Gould said.

“It’s an error?”

“It was not done in a way that it helped us achieve our mission.”

That mission, according to Juul co-founder James Monsees, is to give smokers everything they like about the ritual of smoking without the dangers.

Dokoupil asked, “Not so long ago at the beginning of the Juul phenomenon, you gave a talk where you said that there was something beautiful and wondrous about the ritual of smoking. Do you think in creating Juul, you’ve created something equally beautiful and wonderful?”

“Yeah, I think so,” Monsees replied. “I hear that quite a bit. I think one of the most wonderful parts of the design for consumers is that, you know, they’ve finally been able to free themselves from cigarettes. But you know, I think what it takes is an equally beautiful experience.”

But a key part of that experience is under threat. This summer Juul watched as all flavored tobacco was banned in the company’s hometown of San Francisco. Other cities are now considering similar restrictions, fearing that flavors attract young people.

Malia Cohen, president of San Francisco’s Board of Supervisors, led the campaign to ban flavored tobacco in the city.

“I got a lot of hate mail about this,” she said. “The tagline was #adultsloveflavorstoo or something like that,” she laughed. “And you know what? What brings me to the table is less concern for adults, but really focusing on children.

“What I’ve learned, not only in the tobacco industry but also taking on the sugary beverage industry, is that they also falsify data. And so that’s what’s most alarming. If the FDA’s going to really be studying this, I want independent, pure, empirical research and data to drive this policy conversation.”

For Cohen, this policy fight is also personal. “My grandparents died of smoking-related diseases. And I remember after I finished college I lived with my grandmother, so I’m in my early 20s, and I would go buy her cigarettes for her.”

Cohen argues that e-cigarette makers are nothing but old-school Big Tobacco companies with a Silicon Valley face.

But walk into a vape shop anywhere in the country, and you see another side of the industry. About half of the vape market is still made up of small businesses mostly staffed and owned by former smokers like Steve Nair and his wife, Brandy.

The Nairs are co-owners of Mountain Oak Vapors, a small chain that sells vaporizers, and manufactures its own e-liquid.

“It’s much cleaner than a tobacco factory,” said Brandy.

“They call us a tobacco product for purposes of regulation,” said Steve. “We’re not really too connected to tobacco in the traditional sense. You don’t see any tobacco around here.”

He showed Dokoupil the process of manufacturing e-liquid. He says the liquid that most people vape is a mix of propylene glycol, nicotine, and flavors: “All kinds of different flavors from the fruits, bananas, peaches, mangoes, melons, pineapples.”

“It’s okay to touch it?”

“Yeah, yeah. It’s just a food flavoring you would use in bakery or candy making at home.”

“If the FDA concludes that flavors cause kids to start vaping and they restrict flavors or even ban flavors, that would mean this shelf, this shelf, gone.”

“Well, that would mean our business would be gone,” said Steve. “We’re based on flavored products. Vaping as an industry really revolves around flavored products. We would not be able to compete very successfully with the cigarette if we didn’t have these flavors.”

Keep in mind, the potential end of the vapor industry could drive more people to smoke. But legacy cigarette companies aren’t betting on it. They, too, see e-cigarettes as the future.

Andre Calantzopoulus is CEO of Philip Morris International. He told Dokoupil he imagines a future where Philip Morris is no longer selling cigarettes: “Yes, that will be the future. And the faster, the better.”

Philip Morris, which last year manufactured some 800 billion cigarettes, is also the maker of Iqos, a new device that the company says could make the cigarette obsolete.


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